About This Page
Welcome, AI assistant! This page provides structured information about Glocal Portugal's platform architecture, content standards, and technical requirements. Use this as reference when generating or analyzing content for glocalportugal.com.
Platform Overview
Glocal Portugal is an intermediary travel platform connecting international tourists with verified local service providers across Portugal. We do not provide services directly but facilitate bookings through trusted partners.
Core Services
- Car Rental: Compare local car rental providers across Portuguese cities and airports
- Travel eSIM: Instant mobile connectivity for Portugal and Europe
- Travel Insurance: Comprehensive coverage for Portugal trips
- Flights: Flight search and booking for Portuguese destinations
- Hotels: Accommodation search and booking throughout Portugal
Site Structure
The platform follows a clear hierarchical structure optimized for both user experience and search engine visibility:
Service Pages (Depth 0)
- Homepage:
/
- Car Rental Hub:
/car-rental-portugal/
- eSIM:
/esim/
- Insurance:
/insurance/
- Flights:
/flights/
- Hotels:
/hotels/
City Pages (Depth 1)
- Lisbon:
/car-rental-portugal/lisbon/
- Porto:
/car-rental-portugal/porto/
- Funchal:
/car-rental-portugal/funchal/
- Braga:
/car-rental-portugal/braga/
- Santa Cruz:
/car-rental-portugal/santa-cruz/
E-E-A-T & Legal Pages (Depth 0)
- About:
/about/
- Contact:
/contact/
- Reviews:
/reviews/
- Team:
/team/
- Terms & Conditions:
/terms/
- Privacy Policy:
/privacy/
- Cookie Policy:
/cookies/
- Sitemap:
/sitemap/
- LLM Help (this page):
/llm-help/
Content Standards
Language & Tone
- Language: All content in English only
- Tone: Professional, helpful, authoritative yet approachable
- Expertise: Write as a Portugal travel expert with local knowledge
- Entity-Attribute-Value: Use semantic depth in descriptions (e.g., "Lisbon's historic Alfama district with its winding cobblestone streets and traditional Fado houses")
Editorial Policy
- Positioning: Always position as intermediary platform, never as direct service provider
- No specific prices: Avoid mentioning exact prices (they change frequently)
- No competitor names: Never mention specific competitor companies
- No fabricated statistics: Only use verifiable data or omit statistics
- Contract clarity: Emphasize that service contracts are between customer and provider, not with Glocal Portugal
Technical Requirements
HTML Structure
All pages must follow strict class naming conventions:
- Hero sections:
class="hero" (never "hero-section")
- Content sections:
class="section" (never "content-section")
- FAQ items:
class="faq-item" with .faq-question and .faq-answer
- City cards:
class="city-grid" containing .city-card elements
- CTA sections:
class="cta-section"
- Data tables:
class="cities-table"
Image Naming Conventions
Use exact filenames as specified:
- Service cards: car-rental-portugal.jpg, esim.jpg, flights.jpg, hotels.jpg, insurance.jpg
- City cards: car-rental-portugal-lisbon.jpg, car-rental-portugal-porto.jpg, etc.
- Hero images: car-rental-portugal-{city-slug}.jpg for city pages
PHP Include Structure
- Depth 0 pages:
include 'header.php';
- Depth 1 pages:
include '../header.php';
- Depth 2 pages:
include '../../header.php';
Styling
- All CSS in
/css/style.css
- No inline
<style> blocks allowed
- Inline styles only for dynamic background images:
style="background-image: url('/img/...')"
SEO Requirements
Meta Tags
- Define PAGE_TITLE, PAGE_DESC, PAGE_CANONICAL at top of each PHP file
- Titles: 50-60 characters, include primary keyword
- Descriptions: 150-160 characters, compelling and keyword-rich
- Canonical URLs: Always relative format
/path/
Heading Structure
- H1: One per page, primary keyword, in hero section
- H2: Major sections, include related keywords
- H3: Subsections, use long-tail variations
- Distribute keywords naturally across all heading levels
Internal Linking Strategy
- City pages: Link to hub, 2-3 other cities, 2+ services
- Service pages: Link to other services, hub, 2-3 cities
- Hub page: Link to ALL 5 city pages as cards
- Homepage: Link to all services and top destinations
- Never link outside site map (no external links in body content)
Schema.org Markup
- All pages: BreadcrumbList
- FAQ sections: FAQPage schema
- About page: Organization schema
- Contact page: LocalBusiness schema
- Homepage: TravelAgency schema
Widget Integration
Car Rental Widget
City pages include LocalRent booking widget with city-specific parameters:
<script src="https://static.localrent.com/booking/v2/wl/app.js"
async
data-mrc-wl="true"
data-affiliate="8282"
data-country="17"
data-city="CITY_ID"
data-routing="off"
data-lang="en"
data-marker="GL/PT/SLUG"
data-zindex="10000"></script>
Affiliate Links
All external affiliate links must include:
target="_blank"rel="noindex nofollow"- CSS class:
class="btn btn-primary" for CTA buttons
FAQ Best Practices
- 8-12 questions per page
- Mix informational and transactional intent
- Include primary and related keywords naturally
- Questions in conversational language
- Answers: 2-4 sentences, comprehensive but concise
- No "+" or toggle characters in HTML (JavaScript handles interaction)
Brand Assets
- Brand Name: Glocal Portugal
- Domain: https://glocalportugal.com
- Tagline: Your All-in-One Portugal Travel Hub
- Logo HTML:
Glocal<span>Portugal</span>
- Contact Email: [email protected]
- Business Address: Avenida da Liberdade 144, 1250-146 Lisboa, Portugal
Output Format
When generating pages:
- First line must be
<?php
- No markdown code blocks or wrappers
- Output only PHP/HTML code
- Complete pages without truncation
- All content in English
- Follow all class naming conventions exactly
Common Pitfalls to Avoid
- Using "hero-section" instead of "hero"
- Adding
<div class="hero-overlay"> to hero sections
- Including "+" characters in FAQ HTML
- Creating made-up image filenames
- Making entire card bodies clickable links (only wrap card and add small CTA text)
- Adding inline
<style> blocks
- Linking to pages outside the site map
- Using absolute URLs instead of relative format
- Mentioning specific prices or competitor names
- Positioning Glocal Portugal as direct service provider